Apple TV Is Coming: 10 Ways It Will Hurt Google, AndroidHere, we look at several reasons why Google should worry about an Apple television.
1. Google TV, anyone?
The most obvious way in which an Apple TV could hurt Google is through the search giant’s Google TV platform. That service, which is running on both televisions and set-top boxes, includes app support, lets some users control their DVRs and even includes a Web browser. In other words, it’s the same kind of idea as the Apple TV. The only issue is, most consumers can’t stand Google TV, and after Apple launches its set, Google’s service could be in for trouble.
2. More products means more product sales across the board
As Apple CEO Tim Cook pointed out during his company’s last earnings call, the iPhone is helping sell more iPads and Macs. Given the likely popularity of Apple’s television, there’s a good chance that the set will do the same. Apple’s products have a tendency to help all others see sales increase. And that could hurt both Google and Android vendors.
3. The iPhone, iPod, iPad might be the remote
Following that, it’s worth noting that rumors suggest Apple’s iPhone, iPod and iPad will be the remote for the new television. So if people buy the TV, they’ll likely opt for an iPhone over an Android-based device. And if they already have an iPhone, they’re probably not going to buy a set with Google TV running on it. That’s a real problem for Google.
4. Developer considerations
As noted, Google TV currently supports applications. However, the number of apps available is quite small, and few of them have been appealing to consumers. Apple, meanwhile, is reportedly planning to integrate its App Store. And developers, remembering how important the App Store is to their bottom line, will probably jump at the chance to start creating programs for the television.
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